• a natural resource for creative energy



The Gass Company creates innovative materials for learners of all ages. Given its ability to articulate a product or program, understand where and how it fits in the marketplace as well as in a client’s business, Gass Company assignments frequently begin with a client asking, “What do you think we should do?”

The Gass Company works pan media. It develops—and integrates—web and mobile applications, toys, games, books, video and location-based experiences. Its services are wide-ranging. In addition to strategic and creative direction, they include product design, production, market analysis and formative evaluation. For each project it undertakes, the Gass Company convenes a team of product specialists, suited specifically to meet the needs of the particular task. These specialists include writers, content area experts, artists, graphic and industrial designers, musicians, engineers, technicians as well as researchers and marketers. The results of this approach are ideas, products, programs and initiatives that are fresh as well as exciting.

Stephen Gass is an innovator in the field of children’s media. His experience includes over 20 years in the design, development and distribution of learning products, including computer software, online applications, toys, games, books and video. Trained as a child psychologist, Gass began his career teaching science, language arts, and crafts at the elementary level. He served as Director of Education for the Sesame Street theme park, Sesame Place; a founding editor of Electronic Learning Magazine; and Editorial Director of the CBS Interactive Learning Unit. As Vice President of Research and Development at Coleco, Gass launched an educational toy division. In his role as Senior Vice President of Product Development for Viacom New Media, he built and managed a team of 30 people whose responsibilities included planning, acquisition, development and production of digital games for Viacom’s entry into the software entertainment market. He also served as a senior creative executive for Viacom’s research and development efforts in the home learning market, including its initial explorations for the learning network, Noggin. Gass held the position of Group President, Online at Sesame Workshop. Subsequently, he founded Every Baby Company and grew the multi-award winning infant media brand, eebee’s adventures, to over 15 million views.

Gass is a member of the Education Committee of the board of trustees at PBS-affiliate WNET/Thirteen; a trustee of the Toy Industry Foundation; a member of the Board of Advisors of the New York International Children’s Film Festival and has served as an advisor to the Sandbox Summit and a mentor to Techstars.

Gass received a B.A. in psychology from New York University, an M.A. in developmental psychology from Teachers College, Columbia University, and completed work toward a Ph.D. in educational psychology at The City University of New York.


All Kinds of Minds

American Museum of Natural History


Cisneros Television

Creator U

Discovery Kids

eebee’s adventures

Houghton Mifflin



Markle Foundation

Museum of Modern Art

Pixel Press

Saatchi and Saatchi Entertainment

Sesame Workshop

Simon & Schuster

Tiger Toy


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