A-Champs logo

A-Champs, a start-up digital toy company created by the principals of a successful sporting goods company, had a portfolio of strong product concepts along with manufacturing and distribution expertise when they first connected with Gass Company. What they were looking for were insights into kids, parents, play patterns and ways to communicate their unique set of digital toys/games. Gass Company served as a strategic and creative advisor, helping A-Champs management to tune both product and message.