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Looking to create an informal venue for the exchange and growth of ideas that might benefit the children’s learning media industry, The Gass Company shared this vision with The Markle Foundation, an organization that works to gain in-depth knowledge about nature of interactive media, and promotes the use of that knowledge in the creation of beneficial children’s products. The result of that conversation was the creation of The Markle Forum on Children and Media, a case study-based program for which Gass served as the co-director.