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Highlights for Children, the iconic publishing brand that has nurtured children’s innate creativity, curiosity, thinking and imagination through its products over the past seven decades, recently began to explore how best to bring its “Fun with a Purpose” mission to the infant/toddler market. They invited the Gass Company to lead creative and strategic workshops designed to articulate the key values and goals of a Highlights brand for babies; review and critique Highlights’ current offerings for infants/toddlers and their families; as well as design and develop a prototype and editorial roadmap for the re-imagination and re-introduction of Hello, Highlights “first magazine” for babies and their caregivers.