In response to a marketplace inundated with “baby videos” replete with mesmerizing images set to classical music or content and production techniques well beyond the cognitive capacity of a baby, the Gass Company co-founded Every Baby Company. It served as creative and operational lead on the development of “eebee’s adventures,” a multi-award winning infant/toddler media brand that the press dubbed the “un-Baby Einstein,” and whose content approach the Wall Street Journal described as “the most ambitious in years.” In addition to winning 20+ national parenting awards, over 15 million episodes have been viewed by babies and their families around the world.eebee-hug