The Gass Company creates innovative materials for learners of all ages. Given its ability to articulate a product or program, understand where and how it fits in the marketplace as well as in a client’s business, Gass Company assignments frequently begin with a client asking, “What do you think we should do?”
The Gass Company works pan media. It develops—and integrates—web and mobile applications, toys, games, books, video and location-based experiences. Its services are wide-ranging. In addition to strategic and creative direction, they include product design, production, market analysis and formative evaluation. For each project it undertakes, the Gass Company convenes a team of product specialists, suited specifically to meet the needs of the particular task. These specialists include writers, content area experts, artists, graphic and industrial designers, musicians, engineers, technicians as well as researchers and marketers. The results of this approach are ideas, products, programs and initiatives that are fresh as well as exciting.
Gass is a member of the Education Committee of the board of trustees at PBS-affiliate WNET/Thirteen; a trustee of the Toy Industry Foundation; a member of the Board of Advisors of the New York International Children’s Film Festival and has served as an advisor to the Sandbox Summit and a mentor to Techstars.
Gass received a B.A. in psychology from New York University, an M.A. in developmental psychology from Teachers College, Columbia University, and completed work toward a Ph.D. in educational psychology at The City University of New York.
All Kinds of Minds
American Museum of Natural History
Museum of Modern Art
Saatchi and Saatchi Entertainment
Simon & Schuster